How Can We Help You?
Everything you need to launch, customize, and optimize your PlayFunnelz gamification campaigns.
Create Your First Campaign in 5 Minutes
Turn passive visitors into active participants with PlayFunnelz gamification experiences. No coding required — just pick, customize, and launch.
Quick Launch Steps
Open Campaign Dashboard
Log into PlayFunnelz → go to the Campaigns section → click Create New Campaign to begin.
Choose a Game Type
Select from Scratch & Win, Spin Wheel, Slot Machine, or Memory Match based on your campaign goal.
Add Campaign Details
Enter your campaign name, slug (auto-generated if left empty), and an internal description.
Customize & Preview
Set rewards, branding, and colors. Save your campaign and test it thoroughly in Preview Mode before going live.
Embed & Launch
Add your domain, copy the embed code, paste it on your page, set status to Active, and start driving traffic.
Pro Tip: Keep campaigns in Draft mode while testing. Only switch to Active once you've verified the winning flow, losing flow, lead capture forms, and mobile usability.
Recommended Campaign Flow
Visitor Lands
Visitor arrives on your page and the gamification experience appears automatically.
User Interacts
They play the game — spin a wheel, scratch a card, or pull a slot machine handle.
Reward Revealed
A prize is revealed. A lead capture form appears before the reward is delivered.
Convert
User submits info and is redirected to your offer, checkout, or thank-you page.
Configure Every Campaign Detail
From naming to contest rules, branding, timers, and status — every setting is built to give you full control over how your campaign runs.
Campaign Settings Reference
| Setting | Description | Example |
|---|---|---|
| Campaign Name | Clear identifier for your campaign | Summer Giveaway |
| Slug | URL-friendly identifier (auto-generated if empty) | summer-giveaway |
| Description | Internal note for campaign management | "Lead capture for webinar" |
| Plays Per User | How many times a visitor can play | 1 (scarcity) / 3 (engagement) |
| Sound Effects | Toggle game audio ON or OFF | ON for immersive games |
| Timer | Countdown timer to create urgency | Flash sales, limited offers |
| End Date & Time | Auto-stop date for the campaign | Season end / deadline |
| Status | Draft / Active / Paused | Draft while testing |
Appearance Customization
Banner Images
Upload custom banners for winning screens, losing screens, popups, and game backgrounds. Recommended size: 1280 × 720.
Colors & Branding
Match your website colors, funnel design, product branding, or seasonal themes. Consistent branding increases trust.
Contest Rules
Explain eligibility, prize conditions, claim instructions, and terms. Keep rules short and easy to understand.
Best for conversions: Use bold visuals with minimal text, add a countdown timer, and set plays to 1 or 3 for scarcity. These three changes alone can significantly lift your conversion rate.
Four Powerful Game Types
Each game is engineered for maximum engagement and lead conversion. Pick the experience that best matches your audience and campaign goal.
Choose Your Game
Scratch & Win
Upload a top scratch-layer image. Configure what appears beneath — winning rewards, messages, or losing outcomes.
High ExcitementSpin Wheel
Create multiple wheel segments with name, emoji, prize label, win chance, and action. Classic spin-to-win format.
Viral PotentialSlot Machine
Add symbols (🍒, 💎, ⭐, 🔔, 7️⃣) and choose matching combinations that trigger winning outcomes.
High EngagementMemory Match
Upload matching card pairs. Increases session time and is best for brand awareness and educational funnels.
Session BoosterGame-Specific Configuration
Define What Users Win & When
Control every aspect of prize delivery — from win probabilities and prize names to post-win actions and lead capture flows.
Prize Configuration
Prize Name
Enter a compelling reward title: 10% Discount, Free Consultation, Mystery Reward, Bonus Course Access.
Win Percentage
Set the probability of winning. Lower percentages (10–25%) create excitement and scarcity that drive more plays.
Prize Actions
Choose what happens after a win: redirect to a page, reveal a coupon code, show a popup, or capture a lead.
Lead Capture
Capture email and name before revealing the reward. This turns every winning interaction into a lead.
Best Practice: Use lower win percentages (10–30%) for premium prizes and higher percentages (60–80%) for consolation rewards. This creates a balanced experience with excitement and fairness.
Prize Ideas by Goal
- Lead generation — Free ebook, checklist, video course, or resource
- E-commerce — 10%, 15%, or 20% discount codes
- Services — Free consultation or strategy session
- SaaS — Extended trial, bonus credits, or premium plan access
- Awareness — Branded merchandise or mystery reward
- Engagement — Early access to product launch or exclusive content
Go Live on Any Website
Add your domain, copy one embed snippet, and paste it anywhere. PlayFunnelz works on every major platform — no plugins or custom code needed.
Step 1 — Add Your Domain
Before embedding, you must approve your domain. Only approved domains can load campaign embeds.
Open Domains Section
Navigate to the Domains section in your PlayFunnelz dashboard.
Add Your Website Domain
Enter your domain (e.g. yourwebsite.com or funnel.yoursite.com) and save changes.
Step 2 — Copy Embed Code
<div id="playfunnelz-campaign"
data-campaign-id="YOUR_CAMPAIGN_ID"
data-domain="yourwebsite.com">
</div>
<script src="https://cdn.playfunnelz.com/embed.js"></script>
Compatible Platforms
Landing Pages
Works on any HTML landing page, funnel builder output, or standalone page.
WordPress
Paste embed code in any WordPress page or post using the HTML block. No plugin needed.
Shopify Stores
Add to any Shopify theme section or page liquid template.
Course Platforms
Embed on Teachable, Kajabi, Thinkific, or any platform that accepts HTML.
Troubleshooting
Track Performance & Optimize
Use the Analytics dashboard to monitor plays, conversion rates, and lead generation — then use that data to continuously improve your campaigns.
What You Can Track
Total Plays
Number of times users started your campaign interaction across all sessions.
Engagement Rate
Percentage of visitors who interacted with your game versus those who saw it.
Conversion Rate
How many players completed your lead form or clicked through to your offer.
Win Distribution
Breakdown of which prizes were won and how often each reward was distributed.
Best Practices for Higher Conversions
- Keep rewards simple — Users should immediately understand what they can win
- Use strong visuals — High-quality graphics dramatically improve interaction rates
- Add urgency — Timers and limited-availability rewards increase conversions
- Optimize for mobile — Most visitors interact from mobile devices; test every breakpoint
- Avoid too many options — Simple gameplay converts better than complex experiences
- Test different offers — Try discounts, bonuses, free downloads, consultations, and product unlocks
- Monitor win percentages — Use analytics to fine-tune odds based on real user behavior
Data-driven optimization: Review your analytics weekly. If engagement rate is low, try stronger visuals or higher win percentages. If conversion rate is low, simplify your lead form or improve the prize offer.